Wednesday, October 14, 2009

Focusing on Societies Demands

It’s too much, use less, and make it "new". When do we stop and how much is too much? As a designer we must keep this all in mind. We are here to provide for the society, they are the consumers. By being a designer our goal is to focus on the needs and wants of consumers. Because they are the target audience , it is the goal of the designer to create solutions to the world of design dilemmas. Being a designer does not mean that we are the only ones in control, guiding the society. The society also plays a large role in the process of design; they are the one that must respond to our product making it fully affective. Although elaborate decor and ornamental features were popular in previous decades, the modern era is upon us meaning minimalism and simplicity.

By living in a fast paced society surrounded by a world of technology we don’t take the time to appreciate elaborate and detailed designs. We live in a world of large businesses and advance manufacturing, allowing quick production in significant amounts of objects. Although we can not predict the future, our objective as designers is to provide for the society staying one step ahead.

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