Material objects

What is it that gets us so excited about material objects such as cars, furniture, and even snowboards. As consumers we look at whats new, fashionable, and trendy but we take for granted the intent of the object. For the most part its all about style and how our objects make us look and how others view us on what we own.

While waiting 10 long days it finally came, my brand new 2010 snowboard. Although this might not be as exciting and joyful to some people, to us mountain breathing, tree hugging, powder hounds its one of the best feelings ever to receive a new snow toy. However it is not that simple to just go out and buy a snowboard, there is alot of informational material and understanding of technology that goes into purchasing the perfect board.

Because brand names such as Burton, Ride, Rome, K2, and many others all offer multiple types of boards it is very difficult to know where to start looking. While riding under the chairlift looking up it is easy to get a feel for what is the most popular brand. After the brand has been chose the decision making is not over, that was only the first step. Now its is time to select what kind of riding is gonna be happening, downhill, jumps, rails, and/or powder. All of these different types of riding are taken into reason when creating each and every board.

While some people only look at the detail and artwork on the board, there is much more that must be considered such as flexibility, length, pop, and many other aspects of riding. Because every rider is different it is important to understand the technology of the design of the board, not only the art work on the surface.